About Texas Polka News
The Texas Polka News was started by Julius Tupa of Houston in 1987 with the mission to preserve and promote polka music and dance. When he passed away in 2002, his wife, Marie, continued as publisher, and Julius’ friend, John Rivard, took the reins as volunteer editor. John’s wife, Marlys, was a regular contributor to the paper and the couple were always on the floor at dancehalls throughout Texas and the U.S.
John stepped down as editor in June 2014, and Marie sold the paper to Theresa Cernoch Parker, who resumed publishing the paper in September 2014. Theresa also founded polkabeat.com in 2010 in memory of her dad to promote polka music and heritage.
The circulation for the monthly paper is about 1,600 and is delivered to subscribers across the state via mail. The areas with the highest concentration of Texas subscribers are as follows: • Houston area – 25% (Harris, Liberty, Montgomery, Galveston, Chambers, Polk, and San Jacinto counties)
- Hill Country – 20% (Bexar, Bandera, Blanco, Kendall, Comal, Medina, Guadalupe, Wilson, Karnes, Travis, Williamson, Hays, Gillespie, Burnet, Caldwell, Bastrop counties)
- Polka Belt – 20% (Austin, Colorado, Fayette and Lavaca counties)
- Southeast & South Texas – 12% (Fort Bend, Matagorda, Wharton, Brazoria, DeWitt, Jackson, Gonzales, Calhoun, Victoria, Refugio, Aransas, Nueces, San Patricio, Hidalgo, Jim Wells, Atascosa, LaSalle, Live Oak, Cameron counties)
- Northwest of Houston – 10% (Brazos, Robertson, Burleson, Milam, Washington, Lee, Waller, Grimes, Walker counties)
- North & Northeast Texas – 10% (Tarrant, Cass, Dallas, Ellis, Van Zandt, Upshur, Gladewater, Navarro, Wise, Grayson, Denton, Houston, Hunt, Collin, Wood, Cooke, Montague, Anderson, Jefferson, Freestone, Smith, and Tyler counties)
- Heart of Texas – 2% (Hill, Bell, McLennan, Erath, Hood, Falls counties)
- Texas Panhandle & West Texas – 1% (Potter, Andrews, Glasscock, Lubbock, Tom Green, Uvalde, Coleman, Brown counties)
The paper has also developed a national following with subscribers in 29 states other than Texas – with highest concentrations in the Midwest and Southwest. Average age range is 60-75. Hundreds more copies of the newspaper are handed out at dances and festivals across the state.
Polka lovers are also dance lovers, and Theresa and Gary have continued the tradition, started by John, of covering other genres of music, including Country, Western Swing, and Cajun. And the paper has stepped up coverage of oprys and other live music venues across the state. It’s a tribute to Texas Roots Music.
The monthly full-color, 24- to 32-page, magapaper features a calendar listing of dances, festivals, and live music events. Special editions include Spring/Summer Fest Guide (March) and Oktoberfest Guide (August). Gary uses his background as a Texas historical author and photo journalist to bring to life the history of bands, instruments, and dance traditions. Theresa brings her Czech/German heritage and years as a journalist/writer to promote Texas musicians, bands, and dance halls.
The paper is also available in an e-edition at texaspolkanews.com.
The website in 2019 had more than 5,000 unique visitors each month. Most popular pages are Monthly Calendar and Church Picnics. The Polka On! Store offers polka CDs, t-shirts, bumper stickers, and other items for the Texas music lover.
Polkabeat.com also sends out a weekly eblast to more than 2,500 subscribers with the lineup of dances and events for the weekend. The eblast includes banner ads, a Weekly Laugh featuring a joke submitted by a reader, photos/videos from last weekend’s events, and the popular Polka Trending column, which provides links to polka stories around the country. Visit the Newsletter page to see samples.
Our 2,800 followers on the polkabeat Facebook page can access the newsletter each Thursday from a post on the page. We also regularly post and promote events throughout the week, and share videos and news about the Texas music scene.
Thanks for your consideration of supporting Texas music and heritage by advertising in Texas Polka News and polkabeat.com.